Gaining valuable insights into user behaviour

One of the main modules provided by Liferay is Audience Targeting. This module lets you personalize the user experience based on demographics, behavior, preferences, and other factors. User Segmentation makes it possible to target specific content, offers, and ads to relevant groups of users. This allows you to improve content relevance and increase user engagement.

Another important feature comes in the form of integration with analytics tools such as Google Analytics. This integration enables you to track and analyze traffic and user behavior on your website or portal. You can get clear statistics and metrics such as the number of visits, average time spent on the page, conversion rate, and more. This data will help you better understand how users interact with your content and how you can improve your site or app for better results.

Liferay also provides a Content Performance module that lets you monitor the performance of the content on your portal. You can find out which articles, pages, or documents have the highest traffic, what kind of response they have received from users, and which are the most popular. This insight helps you measure the success of your content strategy and identify which content is most effective at engaging users.

The Campaigns module manages marketing campaigns in Liferay. It allows you to create and monitor marketing campaigns directly on the platform. You can set campaign goals, track campaign results and respond to user feedback. This enables you to measure the effectiveness of your marketing initiatives and adjust campaigns to achieve better results.

With Liferay's open-source analytics, you can gain valuable insights into user behavior and the effectiveness of your digital strategies. This data will help you better understand your users' needs, tailor your content to their expectations and improve the overall user experience. Liferay is a robust platform that combines portal and app development with advanced analytics to deliver accurate results based on data-driven decisions.

Stay tuned as Liferay continues expanding its features and bringing new data analysis and performance measurement capabilities. That's why this platform has long been Cleverbee's preferred solution for developing web portals and enterprise apps.